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Color WOW Extra Strength Dream Coat
Powerful, ultra-moisturising, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos.
Ground-breaking, extra-powerful, anti-frizz technology
- Fills dry, porous, frizz-prone hair with internal moisture which negates this hair type’s natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell.
- Delivers long-lasting results for hair that has been blow-dried smooth and sleek, thanks to ultra-powerful (totally imperceptible) flex-elastic polymers that seal down the cuticle, making the hair silky smooth, waterproof and tightly hold the hair smooth and straight.
Best for Hair Types
For extremely dry/dehydrated hair, porous hair, and curly/coily hair. Safe for Keratin-treated hair.
Why it's WOW
- Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture
- Delivers silky, glassy-smooth, super frizz-resistant styles
- Heat-activated formula contains heat protectants
- Ultra-light spray feels like nothing is on the hair
- Economical. Results last through 3-4 shampoos
Color WOW Extra Strength Dream Coat 200ml
1. After shampooing and conditioning, apply Extra Strength Dream Coat to damp, towel-dried hair.
(If desired, a Color Wow Cocktail leave-in treatment - thickening, hydrating or strengthening - can be used before Extra Strength Dream Coat.)
Do not apply other styling products while the hair is wet. You can apply styling products after completing the Extra Strength Dream Coat blow dry.
2. Divide hair in sections, and then spray each section thoroughly (on the surface as well as underneath) to completely saturate hair.
This is very important - we recommend completely covering your hair to get the most out of Extra Strength Dream Coat.
3. Comb through to distribute product evenly.
4. Blow dry, section by section. Use a brush to hold each section taut while directing dryer heat (set at medium to high temperature) down hair lengths until section is completely dry.
Extra Strength Dream Coat is heat-activated, which means you’ll see the best results from usage if you blow dry with tension.
Extra Strength Dream Coat lasts through 3 to 4 shampoos, so you don’t need to use it every time you wash your hair.
